The events world has seen a dramatic change over the past few months as organizations shift to an all-virtual event marketing strategy. What does this change mean for the partnership between sales and marketing? In short, it’s more important than ever.
Watch our recorded webinar to hear how Banzai’s Director of Demand Generation, Bryant Lau and Banzai’s Manager of Sales Development, Paul Rosales will share how they work together to approach virtual events. They discuss:
- Getting messaging right
- How communication has changed
- Partnership throughout the virtual event lifecycle