Partners are a vital channel to driving demand and increasing pipeline for your business. Leading SaaS companies work closely with their partner ecosystem to run successful, lead-generating events. 

In this webinar, we dive into how marketers can enable their partners to maximize event success. Watch to learn more about:

  • Best practices for building a successful partner program 
  • How to generate more quality leads from partner events
  • Providing partners with consistent on-brand communications 
  • Tracking ROI for partner events
  • The Banzai for Partners solution

Webinar Time Codes:

3:20 – Starting a partner program from scratch

7:00 – Goals for the first 90 days of your partner program

10:45 – Challenges around building a program

13:25 – Working with partners on events

18:50 -Measuring the success of your partner program

24:05 – Content and messaging for partner events

31:50 – 2020 event strategy

34:30 – Alignment between partner marketing, field marketing, and sales

43:45 – Q&A

Watch the Webinar