Episode 10: Power in Partnerships

Episode 10 of the Pipeline Podcast features SAP’s Jaana Linsenmayer. As the VP of Marketing for Mid-Market at SAP, Jaana experiences the value of partner marketing first-hand. In this podcast Jaana and Joe discuss why being a channel centric organization…

Episode 9: Developing Your Brand’s North Star

The latest episode of The Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers: Why you need to…

Episode 8: Understanding Your “Why”

Episode 8 of the Pipeline Podcast features marketing leader, Emily Carrion with Rubica. Emily shares how she navigated the change from working for a B2B organization to a B2C company. Emily’s vast experience in the Seattle startup scene provides great…

Episode 7: Comfort with Ambiguity

This week’s Pipeline Podcast features Liz Pearce, Chief Revenue Office (CRO) at Portland based Streem. As the CRO, Liz wears a variety of hats, but always maintains a clear focus on the customer. She offers incredible insight on what it means…

Episode 6: The Art and Science of Marketing

The latest Pipeline podcast features Jeremy Korst, president of GBH Insights and former leader at Avalara and Microsoft. Jeremy discusses the important blend of science and marketing when figuring out your brand’s singular, unique position in the market. Jeremy and…

Episode 5: Being Comfortable with Change

Today’s podcast features Adam Schoenfeld, GM of Drift and former co-founder and CEO of Siftrock. Adam’s recent acquisition experience with Siftrock lends to a great conversation about the emotional side of being acquired and when leaders should acknowledge that it…

Episode 4: Succeeding in the World of Startups

Talking Startups Today’s Banzai Pipeline Podcast features Shauna Causey, partner at Madrona Venture Labs. Shauna shares great insight into the startup world around Seattle and beyond. She highlights a few that she is super excited about and talks about the…

Episode 3: You Can’t Buy a Beer with an MQL

In the latest Banzai Pipeline Podcast, Matt Heinz, President of Heinz Marketing, let’s marketing professionals know that their role needs to be about more than measuring retweets. Marketing is in a unique position to impact the buyer’s journey at every…