6 Steps for Defining Your Ideal Target Audience

A great B2B event starts with a well-defined and understood target audience. Join Banzai’s 45-minute webinar to learn the six steps you can take to craft a detailed event persona that shapes your event marketing program. This webinar will cover best practices around:

  • Current audience analysis
  • Past attendee analysis
  • Web and digital analysis


Banzai partners with marketers to drive the right prospects and customers to attend their events. Our cutting-edge technology takes care of the prospecting, list creation, and outreach to invite and confirm event attendees. Marketing leaders trust Banzai to own the event registration and confirmation process, allowing them to focus on producing a successful, sales-generating event.

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