Case Study: Banzai Generates High-Quality Registrations and Buzz for ThoughtSpot

With over 27 events and counting, Banzai and ThoughtSpot have built a strong event marketing partnership.

ThoughtSpot is a leader in search and AI driven analytics. Their user-friendly platform helps businesses find insights hidden in their company data in seconds. In-person events are a major part of the company’s sales strategy. They even host 5 of their own yearly user conferences, as well as Beyond, one of the best data and analytics conferences. As a trusted partner, Banzai helps ThoughSpot achieve their event awareness and registration goals.

Banzai’s efforts have helped ThoughtSpot generate:

  • 405 registrations through targeted outreach
  • 75% maximum increase in event registrations
  • Millions of dollars in pipeline generated

Event Strategy

From intimate field-driven events to larger themed events focused around a technology topic or trend, they make sure to prioritize in-person engagements at every stage of the funnel.

Target Audience

Gatekeepers to data, such as analytics departments that are embedded in enterprise organizations and line of business leaders.

The Solution

Custom phone and email outreach promoting ThoughtSpot events to leads that match their target audience profile.

“We’ve seen an impact from partnering with Banzai to generate leads at every stage of the funnel. We’ve had the opportunity to reach in-depth into an organization to be able to set meetings that we otherwise would never have been able to set because we didn’t have those contacts in our database in the first place.”

– Lenny Eskin, Director of Demand Generation, ThoughtSpot


Banzai partners with marketers to drive the right prospects and customers to attend their events. Our cutting-edge technology takes care of the prospecting, list creation, and outreach to invite and confirm event attendees. Marketing leaders trust Banzai to own the event registration and confirmation process, allowing them to focus on producing a successful, sales-generating event.

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