Jump into 2020 with the Latest Banzai Product Releases

Hey, there! I’m Stew Fortier, Banzai’s chief technology officer. I recently hosted Banzai’s first-ever CTO Office Hours.

In case you missed it, I recapped a productive fourth quarter at Banzai, where our engineering team worked hard to build out a bunch of new functionality to help drive attendance to your field marketing events. I also previewed some of the exciting things we’re planning to build over the next few quarters to make our registration solution for your events even more effective.

You should check out the full 30-min webinar, as it’s packed with information about Banzai’s latest product releases and details on the future of Banzai, as well as the shocking revelation that I recently learned that a pickle is a cucumber. Below is a sampling of what I discussed on the broadcast.

Q4 Releases

Q4 was a huge quarter for Banzai. Most of what we worked on this quarter was focused on increasing conversion rates and maximizing the registrations that you can drive to your events.

Registration Pages

One significant feature geared toward conversion we released last quarter was our new registration pages. These pages are designed to make it extremely easy for your invitees to register for your event.

We rolled this out in beta in Q4, and we saw a lot of success driving registrations. Our goal is to remove all friction from when someone has expressed interest in your event to the moment they register. This is a really great way for folks to sign up for your event as quickly as possible.

We’re already seeing a lot of promising signs that this is helping with conversion, and we’re going to keep doubling down on what’s working. If you have any questions about our new registrations feature, contact your customer success manager or visit our registration FAQ page.

Greater Visibility into Email Campaigns

Going into this quarter, it was our goal to create more visibility into your event’s outreach efforts. You can now log into Banzai, go to any of your active campaigns, click “view email campaigns,” and you can see your outreach progress and basic analytics on how your campaign is performing. We’re excited to give you the data you need to make your marketing efforts more effective.

Improved Event & Campaign Management Experience

We heard your feedback and spent the last few months focusing on the Banzai user experience. We’ve made improvements to the interface with the goal of making it easier to create an event and execute your campaigns.

For example, when you go to create an event, you can now check off whether or not you want to run reminder and/or confirmation campaigns (this used to be a much more manual process). Once checked, the app will automatically populate and schedule the designated campaigns.

Configure your own sending domain

One of my favorite updates from the past quarter is the ability to configure your own sending domain directly in the Banzai app. You can choose to send from an established, warmed up Banzai domain, or you can send from a domain that you own that you want to leverage for its existing deliverability. Talk to your Customer Success Manager to learn how we can make this work for you.

2020 Product Outlook

With our productive Q4 in the rear-view mirror, we’re looking ahead to 2020. As we look at our 2020 product roadmap, we’re using feedback from our customers to inform the improvements we’re planning over the next few quarters.

As you’d expect, all of our customers want more registrations. We hear that loud and clear, and our focus in 2020 is primarily on increasing the effectiveness of Banzai as an outreach channel for you.

We plan to optimize our outreach in two major ways:

  • Improve our existing outreach channels
  • Introduce new outreach channels

More to come from the Banzai team in Q1 of 2020. In the meantime, make sure you check out the full webinar for more insight into our product updates and roadmap. Feel free to reach out at any time if you have questions or pain points. We love hearing from you! Send me an email at stew@getbanzai.com, and I’ll work with you on a solution.

Watch the full CTO Office Hours webinar on-demand here!

About Banzai

Banzai is the easiest solution for field marketing teams to discover and market professional events. Banzai’s event marketing platform automates and simplifies event outreach, while driving more registrations and more engaged attendees.

Get targeted attendees to your B2B Events. See how.

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2019-12-31T08:31:03-08:00By |