3 Steps for Hosting a Can’t-Miss Executive Dinner
Executive dinners are an exclusive way to get top industry leaders together in an informal setting, inspiring networking, and peer collaboration. An executive dinner (or even a breakfast or lunch) can be held for a multitude of reasons. They may be part of a larger event such as conference, or a stand-alone event geared toward getting in front of the ultimate decisions makers, your executive prospects. Chief Wine Officer believes that having a roundtable dinner is ideal for, “encouraging discussion and gaining high-level insight, positioning your organization as a thought-leader.” Below are three steps for making sure your next executive dinner is a can’t-miss meeting.
1. Secure the dinner location
Splash, an event marketing platform, found that when considering your venue, it is important to view it as more than just a meeting space. Your venue should, “elevate all the elements your attendees find important.” This includes access to interactive technology, space’s ability to meet the event’s objective, ability for attendees to network and engage with their peers, and the opportunity to discover authentic experiences including local culture and food.
Your venue selection plays a vital role in the success of your meeting. Picking a location that is unique or has a reputation for being exclusive, drives intrigue and anticipation to attend your meeting. The right atmosphere determines your guest’s ability to network and engage with one another, creating value in their attendance. Finally, having good food and customer service creates an experience your attendees are unlikely to forget.
2. Make sure the right people are in the room
Executive’s do not hand over their time easily, so it is crucial that your meeting provides value by making sure there is strong content and that the right people are in the room. Leaders at top organizations face a unique set of challenges that only their peers can truly understand. For their CIO Executive Dinners, IDG has targeted attendees with a director title or above and has strict guidelines on the organizations invited to the meeting. This creates exclusivity and insurance attendees will be meeting with their peers.
Executive dinners should be developed around a business challenge that everyone in the room experiences. Together, attendees can share their insights, ask questions, and look to your organization for support. Hosting executive dinners known for their exclusive attendees, open discussion, and problem-solving solutions will strengthen your event’s reputation as a must-attend industry dinner.
3. Create a comfortable networking environment
Keith Ferrazzi, author of Never Eat Alone, believes networking events and dinners should be a mix of both the personal and the professional. ISMG (Information Security Media Group) hosts roundtable meetings as a way to provide their targeted professionals with an environment where they share their own experiences while learning strategies they can implement as soon as they get back to the office. Creating an atmosphere that is conducive for getting to know one another on a personal level establishes your event as more than just a sales pitch. Your ability to bring leaders together demonstrates your desire to move the industry forward.
Hosting a successful executive dinner means making sure you utilize the limited time you have to your full advantage. Find a venue that attracts and wows your attendees, make sure they will find value in collaborating with the other guests in the room, and create a space that makes sharing ideas and getting to know one another possible.
Banzai partners with marketers to drive the right prospects and customers to attend their events. Our cutting-edge technology takes care of the prospecting, list creation, and outreach to invite and confirm event attendees. Marketing leaders trust Banzai to own the event registration and confirmation process, allowing them to focus on producing a successful, sales-generating event.