Banzai + High Attendance: Producing Better Virtual Events Together

The Future of Event Marketing

“The last purely offline event has already occurred.” – Joe Davy, CEO Banzai

All events, whether they are 3-day mega-conference like Dreamforce or a roadshow series for select prospects, are never going to be the same. A recent LinkedIn poll found that 83% of event and marketing leaders have switched to a hybrid events model for their future event marketing strategy.

furture-event-marketing-poll

Banzai LinkedIn poll during the week of 8/17 – 8/23

This dramatic shift means that event solutions must adapt and grow to meet the changing needs of the industry. Banzai saw the need for a full-scale solution that enables marketers to produce, promote, and manage effective events online, offline, and on-demand. That’s where High Attendance comes in.

Banzai + High Attendance

We are excited to announce that Banzai is growing! With the acquisition of High Attendance, Banzai is becoming the leading SaaS platform for event marketing. Integrating their core event management and virtual event features into our existing Banzai Reach product will give Banzai’s and High Attendance’s customers a seamless experience to solve some of their biggest event marketing problems.

“High Attendance was designed for organizations to integrate all their events across any event management system within the enterprise to provide a global view and to unify the attendee experience across virtual and in-person events,” said Christopher Justice, founder and former CEO of High Attendance. “We are incredibly excited to bring together tools that will enhance the success of event marketers to deliver unique and customizable experiences that drive brand awareness and lead generation.”

Together, Banzai and High Attendance will partner with our customers to support them as we move into the “new normal” of hybrid events.

Read the full press release here.

About Banzai

Banzai believes in the power of connection through shared experiences. Our mission is to connect millions of people to educational professional experiences — to learn, grow, find new opportunities, and share perspectives.

Banzai is a leading enterprise SaaS provider of Marketing Automation solutions for webinars and events. Banzai is used by over 100 companies like Adobe, Dell Technologies, Nextiva, and Pure Storage. Banzai’s Marketing Automation solution helps marketers have more successful webinars and events by growing their audience and creating more engaging experiences. To learn more visit us at getbanzai.com.

About High Attendance

High Attendance is the leading, cloud-based federated event management system that provides a unified view of virtual, live, and hybrid events for sales, marketing, and lead generation. High Attendance is trusted by technology, financial services, retail and pharmaceutical organizations as well as association and corporate event planners for event landing pages, registration forms, event check-in, session attendance, real-time feedback, lead retrieval, mobile event apps, and virtual meeting technology with high-definition video collaboration. High Attendance also uniquely aggregates multiple event management tools into a global event calendar and allows migration from legacy event tools. High Attendance was advised by FE International. To learn more, please visit us at highattendance.com.

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