Successful Lead Generation Strategies for B2B Events

Events can be an extremely useful tool in building brand awareness and generating leads. Unfortunately, attendees don’t always equal customers, and closing those leads often requires more effort. Especially if you’re not the one hosting the event, it’s vital to…

Avoid These 6 Event Production Pitfalls

Event production is big job for anyone who undertakes it, especially if it is not your regular job. Here are some common pitfalls to avoid:

3 Ways Webinars Can Extend the Success of Your Event

Michael Mayday is the Digital Content Manager for ON24, the leading webinar platform that’s on a mission to redefine how organizations engage with their audiences. Let’s say an event just ended. Everyone loved the shared insights, but the accounts and…

How to Generate Leads Through Event Follow-Up

Your event follow-up can play a big role in how successful it was for achieving business goals. Here are some points to consider:

Event Planning 101: Don’t be like the Fyre Festival

By now, you have probably seen one, if not both, Fyre Festival documentaries. As an event marketing professional, I watched with increasing anxiety and disbelief. How did they let this event get so out of control?! Taking a step back,…

4 Ways Marketing Automation Can Boost B2B Events

Marketing automation is an essential tool for marketers, but are you taking full advantage of it for your event outreach? Automating processes such as outreach, reminders, and social can save you time, and set your marketing event up for success…

How to Choose a Webinar Software that Works for You

There are a lot of great options when it comes to webinar software. Most platforms have features like chat, recording, and polling. So how do you chose? Often too many options can bring on analysis paralysis and leave marketers unsure…

[WEBINAR RECORDING] More than a Channel: Why Event Marketing Matters

At Banzai, we believe that events should be more than just a marketing channel. Event Marketing should be a core element of your marketing plan right along with your digital and content strategy. In this webinar, Banzai’s CEO Joe Davy…