Event Marketing Hero: Meagan Dollins, Manager, Partner Marketing, Adobe

Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B events and webinars. Meagan Dollins is changing the Partner Marketing game. She is a trailblazer. She…

Field Marketer’s Guide to Alignment with Sales

We’ve all been there. You hold a meeting with Sales to brainstorm a new content offer and email nurture campaign to promote an upcoming event. You leave said meeting thinking you’re on the same page. You work hard to complete…

Banzai Product Update – August 2019

The latest updates to the Banzai platform are all about helping you get better insights into your events. Check out the latest updates below:  Get to know your Customer Success Manager Easily connect with your Customer Success Manager directly from…

Developing Your B2B Event Strategy

“Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” (Bizzabo, 2018) Events are increasingly becoming a top revenue-earner for companies. Ranging from…

How to Increase Attendee Engagement Before Your Event

70% of users become regular customers after an experiential marketing event. (EMI & Mosaic) Take a moment and think of the last 5 company events (virtual or in-person) that you’ve attended and how the experience impacted your perception of the…

Webinar Recap: Our Top Aha Moments from Supporting 900+ B2B Events

Over the past year, Banzai has seen and supported some incredible events (more than 900 to be exact). We’ve worked with a variety of companies, event types, and multiple different target audience profiles, leading us to learn a few things…

Event Marketing Hero: Eric Brushaber, Marketing Manager, ABM, Pure Storage

Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B events and webinars. Last week I chatted with Pure Storage’s Eric Brushaber. A fellow Seattlite, Eric’s…

Avaamo Webinar Recap: How Conversational AI is Transforming IT Help Desk

Banzai’s Event Recap Series showcases an in-person event or webinar, featuring key information and takeaways from some of the world’s leading companies. Service Desk (IT Help Desk and Operations) is a communications center that’s responsible for providing hardware and software…