Developing Your B2B Event Strategy

“Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” (Bizzabo, 2018) Events are increasingly becoming a top revenue-earner for companies. Ranging from…

How to Increase Attendee Engagement Before Your Event

70% of users become regular customers after an experiential marketing event. (EMI & Mosaic) Take a moment and think of the last 5 company events (virtual or in-person) that you’ve attended and how the experience impacted your perception of the…

Webinar Recap: Our Top Aha Moments from Supporting 900+ B2B Events

Over the past year, Banzai has seen and supported some incredible events (more than 900 to be exact). We’ve worked with a variety of companies, event types, and multiple different target audience profiles, leading us to learn a few things…

Event Marketing Hero: Eric Brushaber, Marketing Manager, ABM, Pure Storage

Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B events and webinars. Last week I chatted with Pure Storage’s Eric Brushaber. A fellow Seattlite, Eric’s…

Avaamo Webinar Recap: How Conversational AI is Transforming IT Help Desk

Banzai’s Event Recap Series showcases an in-person event or webinar, featuring key information and takeaways from some of the world’s leading companies. Service Desk (IT Help Desk and Operations) is a communications center that’s responsible for providing hardware and software…

ABM and Owned Events

Account-based marketing lets you zoom in on your customer’s needs and design campaigns tailored specifically to them. Additionally, it creates a model that facilitates easy alignment with sales, reduces resource waste, and allows for clear tracking of goals and ROI….

Corporate B2B Event Ideas To Impress Your Guests

One of the greatest things about working at Banzai is getting to hear about all of the really cool corporate events that our customers are hosting. While I typically hear the words “B2B Event” and think of a conference or…

Webinar Recap: 5 Leadership Objections to Owned Events and How to Overcome Them

Marketing events are an effective tool for facilitating the achievement of your company’s goals. Event marketing is a proven strategy that’s gaining popularity, but pushback from leadership is common. Recent research by Bizzabo shows that 50% of companies are allocating…