Event Marketing Blog
Make your next B2B event the best one yet with our expert tips and strategies.
Event Marketing Blog
Make your next B2B event the best one yet with our expert tips and strategies.
Top 10 Event Marketing Blogs
Top 10 Event Marketing Blogs The event marketing industry is constantly evolving which can make it tough for event and field marketing professionals to stay up-to-date while also producing great B2B events. In an [...]
Event Marketing Hero: Cortny Christensen, Sr. Manager Pipeline Marketing, RingCentral
Event Marketing Hero: Cortny Christensen, Sr. Manager Pipeline Marketing, RingCentral Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B [...]
What to Do When You Cancel An Event
What to Do When You Cancel An Event Sometimes, canceling an event is inevitable. And while it can be a terrible feeling to put so much energy into something that gets pushed aside, it’s [...]
Quick Guide: Event Messaging Done Right
Quick Guide: Event Messaging Done Right Your event messaging is more than just what you write in emails and social posts. It impacts every aspect of your event planning and execution, from your website [...]
3 Reasons Why the Right Prospects are Not Attending Your Events
3 Reasons Why the Right Prospects are Not Attending Your Events This blog was originally published as a guets blog on Hubb on Sept 16, 2019. The original post can be found here. As [...]
Event Marketing Hero: Meagan Dollins, Manager, Partner Marketing, Adobe
Event Marketing Hero: Meagan Dollins, Manager, Partner Marketing, Adobe Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B events [...]
Field Marketer’s Guide to Alignment with Sales
Field Marketer’s Guide to Alignment with Sales We’ve all been there. You hold a meeting with Sales to brainstorm a new content offer and email nurture campaign to promote an upcoming event. You leave [...]
Developing Your B2B Event Strategy
Developing Your B2B Event Strategy “Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. This reflects a 32% increase since 2017.” (Bizzabo, 2018) [...]
How to Increase Attendee Engagement Before Your Event
How to Increase Attendee Engagement Before Your Event 70% of users become regular customers after an experiential marketing event. (EMI & Mosaic) Take a moment and think of the last 5 company events (virtual [...]
Webinar Recap: Our Top Aha Moments from Supporting 900+ B2B Events
Webinar Recap: Our Top Aha Moments from Supporting 900+ B2B Events Over the past year, Banzai has seen and supported some incredible events (more than 900 to be exact). We’ve worked with a variety [...]
Event Marketing Hero: Eric Brushaber, Marketing Manager, Pure Storage
Event Marketing Hero: Eric Brushaber, Marketing Manager, ABM, Pure Storage Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B [...]
Avaamo Webinar Recap: How Conversational AI is Transforming IT Help Desk
Avaamo Webinar Recap: How Conversational AI is Transforming IT Help Desk Banzai’s Event Recap Series showcases an in-person event or webinar, featuring key information and takeaways from some of the world’s leading companies. Service [...]
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