It’s All About the Event Data – Takeaways for SurveyMonkey’s Curiosity Conference

Data is a powerful marketing tool, especially when it comes to producing great events. It has the power to influence the type of events you produce, your target audience, content, and more. Marketers often get stuck when it comes to…

Case Study: Banzai Generates High-Quality Registrations and Buzz for ThoughtSpot

With over 27 events and counting, Banzai and ThoughtSpot have built a strong event marketing partnership. ThoughtSpot is a leader in search and AI driven analytics. Their user-friendly platform helps businesses find insights hidden in their company data in seconds….

Webinar Recap: Defining Your Ideal Target Audience

The goal of Banzai’s May webinar is to help you utilize current audience analysis, past attendee analysis, and web and digital analysis to define your ideal target audience. B2B events have been noticeably impactful in 2019. Recent research done by…

Top 10 Resources for Field Marketers

Whether constructing an event, designing a campaign, managing a team, or anything in between, there’s always much to learn. Luckily, as a community of marketers we can (and should) learn from each other’s insights. Join the discourse and check out…

Event Marketing Spotlight: Heng Hua Wang, Demand Gen Manager, Hubb

Banzai’s Event Marketing Spotlight profiles leaders in event marketing, demand generation, and field marketing who are changing the marketing game through B2B events and webinars. I recently caught up with Heng Hua Wang, Demand Gen Manager and expert at Hubb….

Must-Attend Cybersecurity Events for Information Security Leaders

In the world of cybersecurity and risk management, the discourse is always changing. Our networks and the ways we protect them are consistently evolving and becoming more complicated—as are the types of threats appearing. To keep up-to-date on risk management…

Tailor Your Event Messaging to Your Target Audience

Understanding your target audience is the most important part of event marketing. Everything you create is with them in mind and it’s up to you to convey that to your audience in a way that works for them. Remember the…

Generate Lifelong Customers from Events with these Audience Marketing Tips

Audience marketing means focusing on and connecting to your target audience. With the extensive amount of data available through digital marketing, understanding your target audience is easier and more important than ever. Like all forms of information exchange, understanding your…