Corporate B2B Event Ideas To Impress Your Guests

One of the greatest things about working at Banzai is getting to hear about all of the really cool corporate events that our customers are hosting. While I typically hear the words “B2B Event” and think of a conference or…

Webinar Recap: 5 Leadership Objections to Owned Events and How to Overcome Them

Marketing events are an effective tool for facilitating the achievement of your company’s goals. Event marketing is a proven strategy that’s gaining popularity, but pushback from leadership is common. Recent research by Bizzabo shows that 50% of companies are allocating…

5 Ways B2B Events Drive Pipeline

When closely aligned, field marketers, event managers, and sales teams can help craft events that will serve as excellent sales tools, increase their pipeline, and move prospects through the funnel. Event marketing is relevant and imperative at every step of…

Banzai’s Updated Outreach and Data Use Policy

At Banzai, we believe in getting you the highest quality registrations to your upcoming event(s). We’ve found that being thoughtful with our outreach and resources gives you a more consistent experience and an accurate picture of what to expect when…

4 Things to Include in Your Event’s Justification Letter

Year after year, business and marketing events continually display their return on investment, and every year it becomes more important to stay engaged in your industry’s discourse. Nothing else offers the same exposure to networking, insights, visibility, nor professional relationships….

Event Marketing Hero: Alex Trimble, Global Digital Events Manager, Apptio

Banzai’s Event Marketing Hero series profiles leaders in the event, demand generation, and field marketing fields who are changing the marketing game through B2B events and webinars. I had the opportunity to chat with Apptio’s Global Digital Events Manager, Alex…

It’s All About the Event Data – Takeaways for SurveyMonkey’s Curiosity Conference

Data is a powerful marketing tool, especially when it comes to producing great events. It has the power to influence the type of events you produce, your target audience, content, and more. Marketers often get stuck when it comes to…

Case Study: Banzai Generates High-Quality Registrations and Buzz for ThoughtSpot

With over 27 events and counting, Banzai and ThoughtSpot have built a strong event marketing partnership. ThoughtSpot is a leader in search and AI driven analytics. Their user-friendly platform helps businesses find insights hidden in their company data in seconds….