Embracing the Unconference: Tips for Event Planners

Depending on your general way of being, the unconference experience will be incredibly liberating or totally terrifying (we’re thinking of you, Type-A event planners). At its core, the unconference is about interaction—more specifically participant-driven interaction. There’s no set agenda, no…

Banzai’s CEO Named to Forbes 2019 30 Under 30 List

SEATTLE, November 13, 2018 – Banzai is proud to announce that CEO and co-founder, Joe Davy, was named to the Forbes 2019 30 Under 30 list. Joe joins 29 other exceptional leaders in the Enterprise Technology category. “It’s a big…

Event Metrics that Matter

A recent study of EMEA CMOs found that their biggest challenge is providing event ROI (return on investment) and ROO (return on objective) for events. Marketing budgets are known to be tight. With limited funds, field marketers need to be…

Banzai Welcomes Stew Fortier as Chief Technology Officer

SEATTLE, November 5, 2018 – Banzai is excited to welcome Stew Fortier to the position of Chief Technology Officer. Stew will be responsible for product management and engineering, and play a key leadership role in Banzai’s continued, rapid growth. “Stew is…

Eeek! 6 Real-life Event Horror Stories

If you don’t kick off your next b2b event with a modicum of fear, you’re not prepared enough. Being ready for an event means much more than having everything buttoned up. It means accepting the real possibility that things could…

Banzai October Industry Event Trends

If we had to choose a theme for this month’s industry updates, we’d say growth. From the green movement becoming bigger and more integrated, to industries coming together to create exciting new hybrid-industries, progress is moving at a dizzying pace….

What Field Marketers, Brain Surgeons, and Pilots Have in Common

If you guessed “We have an inordinate amount of details to manage,” bravo you! Like surgeons and pilots, field marketers juggle a massive amount of information—and need to keep their cool while doing it. And though the stakes aren’t life-threatening…

Beware! Don’t Kill Your Webinar with Bad Content

It’s 2018, and webinars continue to be an extremely successful marketing tool. According to a recent GoToWebinar report, 73% of B2B marketing and sales professionals consider webinars the best way to generate high-quality leads. And the average viewing time is…