Episode 10 of the Pipeline Podcast features SAP’s Jaana Linsenmayer. As the VP of Marketing for Mid-Market at SAP, Jaana experiences the value of partner marketing first-hand. In this podcast Jaana and Joe discuss why being a channel centric organization is so important. Often when organizations have large markets, it can be challenging to have complete expertise in the variety of verticals they serve. Partners’ in-depth knowledge helps companies close that gap and meet the unique needs of their customers. Listen to latest Pipeline Podcast to learn how Jaana and her marketing team enable their partners with the right messaging and resources.

Check out the latest podcast and let us know how you are approaching partner marketing by using #pipelinepod.

Make sure to follow Jaana on Twitter @jaanal and connect with her on LinkedIn.

Listen to the Pipeline Podcast:

iTunes | Soundcloud |Stitcher