The latest episode of The Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers:

  • Why you need to be thinking about your brand
  • Where to start with brand strategy
  • How to better define your target audience

Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.

Make sure to follow Lindsay on Twitter @lindsaycpederse and connect with her on Linkedin. You can also learn more about Ironclad Brand Strategy here.

Listen to the Pipeline Podcast:

iTunes | Soundcloud |Stitcher